This Privacy Policy explains how Al Raha Beach Projects collects, uses, discloses, and protects your personal information in accordance with applicable data protection laws in the United Arab Emirates (UAE), including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).

1. Information We Collect

We collect personal information when you:

• Visit our website
• Fill out a contact, registration, or inquiry form
• Subscribe to our newsletters or marketing communications
• Engage with our social media platforms or digital campaigns
• Attend our events or open houses

The types of information we may collect include:

• Full name
• Email address
• Mobile/phone number
• Nationality
• Location/address
• Property interests or investment preferences
• Employment or financial details (if required for transaction processing)
• IP address and browsing behavior (via cookies)

2. How We Use Your Information

We use your personal data to:

• Respond to your inquiries or property interests
• Recommend relevant properties and services
• Send marketing or promotional updates (if opted-in)
• Facilitate bookings, sales, or transactions
• Analyze website usage and improve user experience
• Fulfill legal, compliance, or regulatory requirements

3. Legal Basis for Processing

We only process your personal data based on:

• Your explicit consent
• A contractual necessity (e.g., property transaction)
• A legitimate business interest (e.g., marketing to existing customers)
• Compliance with legal obligations under UAE law

4. Sharing Your Information

We do not sell your information. We may share it with:

• Our in-house property consultants and marketing team
• Authorized developers or affiliates we partner with
• Service providers such as hosting, email, and CRM platforms
• Legal or regulatory authorities, when required

All third-party access is governed by strict confidentiality and data protection agreements.

5. International Data Transfers

Your data may be stored or processed outside the UAE. When this occurs, we ensure adequate protection by:

• Implementing Standard Contractual Clauses
• Ensuring the recipient country has equivalent data protection standards

6. Data Retention

We retain your data only for as long as necessary to:

• Fulfill the purpose it was collected for
• Meet legal and regulatory obligations
• Serve future property-related interest (unless opted out)

7. Your Rights

Under UAE data protection laws, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent at any time
• Object to or restrict processing for direct marketing
• File a complaint with the UAE Data Office

You can exercise your rights by contacting us at: privacy@alrahabeachprojects.ae

8. Cookies & Tracking

We use cookies to improve site functionality, personalize content, and analyze traffic. You can manage or disable cookies via your browser settings.

9. Data Security

We implement appropriate technical and organizational measures to:

• Prevent unauthorized access, alteration, or disclosure
• Protect data integrity and availability

These include encrypted data storage, access controls, and secure server environments.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. We encourage you to review it periodically.

Contact Us

For questions or concerns regarding this Privacy Policy, please contact:

Al Raha Beach Projects
Email: privacy@alrahabeachprojects.ae
Abu Dhabi, United Arab Emirates

By using our website or submitting your information to us, you agree to the terms outlined in this Privacy Policy.